Capital Rivers Commercial

Haedrich Group FAQs

Capital Rivers Commercial - Haedrich Group Merger

Frequently Asked Questions

You’re likely here because you have questions about our merger, and we’re happy to answer them! After a thoughtful and extended period of discussions, we’ve joined under the banner of Capital Rivers Commercial – Haedrich Group. Chris and Ryan Haedrich will continue to lead with a commitment to maintaining their long-standing tradition of market data supported analysis and client-first dedication.

This decision wasn’t made lightly. Both Capital Rivers and the Haedrich Group share a fundamental commitment to unwavering client dedication. By uniting our expertise and resources, we’re aiming to elevate your experience even further.

This FAQ page is here to address any questions you might have about the merger and its impact on your experience. Feel free to explore the various sections, and if you can’t find what you’re looking for, please don’t hesitate to reach out directly.

Questions related to the merger:

Haedrich joined Capital Rivers Commercial because the companies shared similar values and visions. It was an opportunity to tap into a larger network and provide an even greater level of service to existing and new clients.

Existing clients can expect to receive the same commitment and attention they have received for the past 40 years. The benefit is now the Haedrich Group will be able to focus even more attention on clients, marketing efforts will be increased providing additional exposure of client properties, and the Redding office will also now be able to offer property management services as well. The Haedrich Group via. Capital Rivers Commercial is also now part Realty Resources which is a unique alliance of independent commercial real estate brokerage firms from across the nation. The firms are all well established and well known in the retail real estate industry, enjoying dominance in their respective trade areas. This gives us the edge in providing invaluable assistance to all of the clients we proudly serve.

There won’t be any impact to any existing contracts or agreements.

All current contacts and representatives will remain the same, including the phone numbers. The only noticeable changes will be the email addresses, the branding and some back-end office support will be handled out of the main Sacramento office.

Like any major change there is a transition period, so we anticipate it will take about six months to fully transition over to the Capital Rivers platform.

The merger will provide broader exposure of client’s properties, increase marketing activity, provide clients with market reports and data, provide access to national and regional clients expanding in Sacramento prior to moving up to the Redding market, and we can now offer property management services in the Redding market. CRC is also an active member of multiple organizations including ICSC, ACRE, CREW, Team California, IREM, and many others.

Long-term we are looking at finding ways to continue to improve our level of service, market intelligence, and continue to add value for our clients; however, we will never sacrifice our values and culture.

Haedrich & Co. and Capital Rivers Commercial share very similar values which was critical to the decision to join forces. Our core values are “Loyal” which means to “Be the Brand” Lead by example utilizing our core values while representing CRC; “Forward Thinking” which means to “Own the Future” Adapt and seek to find creative solutions and new opportunities; “Hard Working” which means to “Drive Your Results” Push to achieve success through determination, perseverance, and consistency; “Passionate” which means to “Dedicate the energy to perform at the highest level for CRC and our clients”

If you have any questions, concerns, or feedback please reach out to us at or you can call our Director of Operations, Carissa Guess, at 916.514.5225. We look forward to hearing from you because we are always looking to improve.


Visit us at our Redding office.
280 Hemsted Drive, Suite 104
Redding, CA 96002


Contact us online or by phone.
Call us at 530.221.1127
Email us at


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