Privacy Policy

This Privacy Policy describes how Capital Rivers Commercial (“Capital Rivers,” “we,” “us,” or “our”) collects, uses, and discloses information about visitors to our website at https://www.capitalrivers.com/ (the “Site”). It also describes the privacy rights available to California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”).

Personal Identification Information

When you visit the Site, we collect information such as your browser type, IP address, time zone, and information from cookies installed on your device. As you browse the Site, we also collect information about the pages or listings you view, the site or search terms that referred you here, and how you interact with the Site.

When you fill out a form on the Site, we collect information you provide directly, including your name, email address, phone number, business name, and details about the services or information you are seeking.

You may browse the Site anonymously. We collect personal identification information only when you voluntarily submit it. You may decline to provide it, though doing so may prevent you from using certain features of the Site.

Device Information

We collect non-personal information about how Users interact with the Site, including browser type, device type, operating system, and internet service provider (“Device Information”), using the following technologies:

• Cookies: small data files placed on your device, often including an anonymous identifier, used to improve Site performance and for remarketing. You can set your browser to refuse cookies or alert you when they are sent, though some parts of the Site may not function properly if you do. More information is available at http://www.allaboutcookies.org.
• Log files: track actions on the Site and record IP address, browser type, internet service provider, referring or exit pages, and date and time stamps.
• Tags and pixels: electronic files used to record how you browse the Site.

We use the following services to collect Device Information:

• Google Analytics, to understand how visitors use the Site. You can opt out at https://tools.google.com/dlpage/gaoptout.
• Hotjar, to understand on-site behavior such as scrolling and clicks. You can opt out at https://www.hotjar.com/legal/compliance/opt-out.
• Mixpanel, for product and usage analytics. You can opt out at https://mixpanel.com/legal/opt-out/.

How We Use Collected Information

• To run and operate the Site, including displaying content correctly
• To improve customer service and respond to inquiries and support requests
• To personalize the User experience and understand aggregate usage patterns
• To improve our Site, products, and services based on feedback
• To send periodic emails regarding inquiries or requests

Cookies, Tracking, and Your Choices

Certain cookies used on the Site, including those associated with Google Analytics, Hotjar, Mixpanel, and our advertising partners, involve sharing device and browsing information with third parties for analytics and cross-context behavioral advertising (remarketing). Under the CCPA, this type of disclosure is treated as “sharing” even though we do not receive money in exchange for it. The “Do Not Sell or Share My Personal Information” section below explains how to opt out.

We do not otherwise sell, trade, or rent Users’ personal identification information to third parties for their own independent marketing purposes.

Do Not Track

We do not alter our data collection and use practices when we detect a Do Not Track signal from your browser. We do honor the Global Privacy Control signal as described below.

How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction.

Sharing Your Personal Information

We do not sell Users’ personal identification information for money. As described above, certain analytics and advertising cookies constitute “sharing” under the CCPA. We may also disclose generic aggregated demographic information, not linked to any individual, to business partners and advertisers. We use third-party service providers to help operate the Site and our business, such as sending newsletters or surveys, and share information with them only for those limited purposes.

We may disclose Personal Information to comply with applicable law, to respond to a subpoena, search warrant, or other lawful request, or to protect our rights.

Electronic Newsletters

If you opt in to our mailing list, you will receive emails that may include company news, updates, and related product or service information. We may use third-party providers to help administer these communications and share your information with them only for that limited purpose.

Advertising

Ads on the Site may be delivered by advertising partners, who may set cookies to recognize your device and compile non-personal information used to deliver targeted advertising. This Privacy Policy does not cover cookies placed by advertisers. For more on how targeted advertising works, visit the Network Advertising Initiative’s page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising directly through Facebook, Google, and Bing’s ad settings, or through the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Some ads may be served by Google, whose DART cookie serves ads based on your visits to this and other sites using non-personally-identifiable information. You may opt out of the DART cookie at http://www.google.com/privacy_ads.html.

Data Retention

We retain personal information collected through the Site only as long as reasonably necessary for the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements, after which it is deleted or de-identified.

California Consumer Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights with respect to your personal information collected in the preceding 12 months, subject to certain exceptions under law:

• Right to know the categories and specific pieces of personal information we have collected, used, disclosed, and shared about you
• Right to delete personal information we have collected from you
• Right to correct inaccurate personal information
• Right to opt out of the sale or sharing of your personal information
• Right to limit the use and disclosure of sensitive personal information
• Right to non-discrimination for exercising any of these rights

Categories of personal information we have collected in the preceding 12 months include: identifiers (name, email, phone number, IP address); internet or other electronic network activity (browsing behavior, interaction with the Site); and professional or business information you provide in connection with an inquiry. We collect this information directly from you and automatically through cookies and similar technologies.

We disclose these categories to service providers who help operate the Site (such as hosting and analytics vendors) and, for analytics and advertising cookies as described above, to advertising and analytics partners in a manner that constitutes “sharing” under the CCPA.

To exercise your right to know, delete, or correct, contact us using the information in the “Contacting Us” section below. We will verify your request using the information you provide before responding, and we will respond within the timeframes required by law. You may also designate an authorized agent to make a request on your behalf, subject to our ability to verify that authorization.

Do Not Sell or Share My Personal Information

To opt out of the sharing of your personal information for cross-context behavioral advertising, you may:

• Use the browser or device controls described in the Cookies section above
• Enable a Global Privacy Control (GPC) signal in a supporting browser or extension; we treat a detected GPC signal as a valid opt-out request for this Site
• Contact us directly using the information in the “Contacting Us” section below

Minors

The Site is not directed to children under 16, and we do not knowingly sell or share the personal information of individuals we know to be under 16 years of age.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post a notice on the Site and revise the date at the bottom of this page. We encourage Users to review this page periodically. Continued use of the Site after changes are posted constitutes acceptance of those changes.

Your Acceptance of These Terms

By using this Site, you signify your acceptance of this policy. If you do not agree, please do not use the Site.

Contacting Us

If you have questions about this Privacy Policy or wish to exercise any of the rights described above, contact us at (916) 514-5225 or info@capitalrivers.com.

This document was last updated on August 26th, 2026.