In the latest episode of Capital Rivers Connect: California Edition, host Brian Bushlach talks with Loreli Cappel, Deputy Director of Economic and Community Development for the City of Atascadero. They explore how Atascadero community development is reshaping this Central Coast city through intentional growth, downtown revitalization, and a focus on quality of life for residents and businesses alike.
A Community Growing with Intention
Once considered a quiet bedroom community, Atascadero is now gaining recognition as a balanced, economically diverse city. Strategic leadership over the past decade has led to a surge in business license applications, increased development interest, and renewed energy across the region. With a measured approach to growth, the city is redefining itself while preserving its unique character.
Remote Work, Coworking, and Tech Talent
Atascadero’s high-speed internet investments and growing coworking network have positioned the city as an appealing home base for remote professionals. Cappel notes that employees from major companies like Apple, Uber, and LinkedIn now live in Atascadero—drawn by the area’s lifestyle, affordability, and connectivity. The rise of remote work has become a key pillar of Atascadero community development.
Events, Culture, and Local Flavor
From the Tamale Festival to a thriving craft beer scene, Atascadero is embracing cultural assets that reflect its personality. The city has leaned into its role as a local destination—offering unique dining, family events, and outdoor charm. These features not only enhance quality of life but also contribute to business attraction and economic vitality.
The Charles Paddock Zoo’s Role in the Community
One of the city’s standout assets is the Charles Paddock Zoo, which recently earned a rare five-year accreditation. It’s a small but mighty contributor to Atascadero community development—supporting education, conservation, and local tourism. Upcoming expansion plans and Cal Poly partnerships highlight the zoo’s role in the city’s long-term vision.
Revitalizing the Downtown Core
Downtown Atascadero is undergoing a major transformation, driven by a $12 million Complete Streets project. The city is now focused on assembling opportunity sites near City Hall and attracting private partners to help complete the area’s revitalization. Cappel describes a vision for walkability, mixed-use development, and a renewed sense of place that ties together public and private investment.
Leadership That Listens and Acts
Cappel brings experience from both public and private sectors, helping bridge the gap between city processes and business needs. Her role as an ombudsman is central to Atascadero’s business-friendly approach—adapting zoning, streamlining permitting, and working directly with developers to move projects forward.
What’s Ahead for Atascadero
With General Plan and zoning updates on the horizon, Atascadero is laying the groundwork for flexible, future-ready development. From housing and commercial space to vibrant public realms, Atascadero community development is focused on creating a resilient city that supports its residents, businesses, and investors.
Listen to the full episode of Capital Rivers Connect to hear how Atascadero community development is creating momentum—and why now is the time to get involved.
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Photo Credit: RedSoxFan274 at the English-language Wikipedia
