In the latest episode of Capital Rivers Connect: California Edition, Capital Rivers CEO Greg Aguirre talks with Alyce Brown, founder of Backing Small Consulting. They discuss the future of economic development and the innovative strategies helping communities adapt and thrive.
Alyce brings nearly 20 years of experience in hospitality, tourism, and public-sector consulting. She offers communities a rare mix of practical knowledge, creative thinking, and a deeply people-focused mindset. From leading rural revitalization in Washington State to supporting a major offshore wind project in Boston, Alyce has built a career connecting big ideas with grassroots action.
Economic Development Through a Hospitality Lens
With a background in hospitality, Alyce sees economic development as more than just planning and policy—it’s a service. Her experience managing hotels and tourism projects shaped her belief that successful community development depends on communication, responsiveness, and relationships.
The “3 Ps” Framework: People, Places, Projects
Alyce’s approach focuses on three key pillars:
- People – Support and engage your residents.
- Places – Build vibrant communities where people want to live and work.
- Projects – Let successful development follow organically.
As a result, this strategy puts long-term sustainability ahead of short-term wins. It also encourages cities to take a more holistic, proactive stance on growth.
Skill Banks and Micro-Credentialing
In addition to community planning, Alyce highlights workforce development as a critical component of economic development strategies in action. She promotes micro-credentialing—short training programs that quickly upskill workers—and the creation of skill banks to match local talent with economic opportunities. These tools are especially valuable for rural or underserved areas looking to strengthen their labor pool and attract new investment.
Supporting Local Entrepreneurs Over Big-Box Strategies
Instead of prioritizing national retailers, Alyce urges communities to focus on supporting local entrepreneurs. By simplifying permitting, increasing accessibility, and offering targeted assistance, cities can revitalize commercial corridors and generate economic momentum from within.
Fresh Eyes, Real Results
Whether she’s working with small towns or regional coalitions, Alyce brings outside-the-box thinking and deep empathy to every project. She challenges cities to embrace change, reimagine their potential, and meet their economic goals by investing in people first.
Listen to the full episode of Capital Rivers Connect to hear more of Alyce’s insights and explore what’s next in economic development.
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