A real estate department for franchise brands.
The Brand Ambassador Program handles site selection, negotiation and approvals for franchisors and their franchisees, so both can stay focused on running the business.
Growth outruns the real estate process
Real estate is critical to a franchise brand’s growth, and it pulls franchisors and franchisees away from the business they know.
Growth outpaces the team
New franchisees arrive faster than the brand can staff or systematize site selection.
Franchisees compete for sites
Several franchisees, several brokers, the same few locations. It confuses landlords and slows every deal.
Communication breaks down
Brokers, franchisees and the franchisor work from different information, and mistakes follow.
What the program includes
Brand and site criteria
We learn the brand’s origin, culture and what makes a location work, then write detailed site criteria.
A multi-year roll-out plan
Markets ranked into tiers, with demographic, traffic and co-tenancy analysis behind each one.
Standard documents
A custom letter of intent, lease language, franchisor rights agreement and site approval package.
Real-time reporting
A white-label landing page for the brand, and live reporting to the franchisor on every deal in progress.
Coverage beyond our markets
Outreach to landlords and brokers, and brokers we select, train and approve where we don’t work directly.
One point of contact
A single contact for the franchisor, with site tours a standard part of every approval.
How it’s paid for
See it with Sourdough & Co.
Sourdough & Co.
How we run site selection and lease negotiation for a growing California sandwich brand and its franchisees.
Read the case studyTell us about the brand.
How many units you have, where you’re growing and how real estate is handled today.